50 Digital Marketing Statistics You Need For 2025

2025 is upon us, and by now, it’s become fair to say that digital marketing is like a game of chess—it’s all about strategy! And let’s be honest: statistics are the powerful insights that enable us to make smarter, more strategic moves. Whether you’re tweaking your ad strategy, doubling down on SEO, or figuring out what makes people click “like” and “share,” these numbers are your northern star.

Fear not. This is not your typical stats rundown! We’re not about to overload you with meaningless numbers but, instead, provide you with the valuable insights you need to make your 2025 marketing plan tick. Best part? This blog is only Pt.1! 

Digital marketing is characterized by its fast-paced environment and constant changes. Staying ahead of the game boils down to knowing more data than your competition and then using it effectively. The following general digital marketing statistics are designed to help you do just that!

• 89% of marketers report a positive return on investment (ROI) when they incorporate personalization into their campaigns (Exploding Topic, 2023).
• 80% of the top-performing websites are optimized for mobile devices (Review42, 2024).
• 85% of consumers trust online reviews as much as personal recommendations (Reputation X, 2024)
• 89% of businesses recognize video marketing as a crucial element of their digital strategy (Wyzowl, 2024).
• The global digital advertising and marketing industry is projected to hit $1.5 trillion by 2030, up from $671.6 billion in 2023 (Research and Markets, 2024).
• Over 99% of shoppers conduct online research at least occasionally before making a purchase, emphasizing the importance of a robust digital marketing presence to reach potential customers (Power Reviews, 2023).
• Almost 80% of marketing executives experienced improved ROI after integrating AI tools into their strategies, highlighting AI’s significant impact on marketing effectiveness (BrightBid, 2023).
• Email marketing delivers one of the highest returns on investment (ROI), followed by SEO, mobile marketing, and content marketing (Marketful, 2024).
• Using red CTAs can boost your conversion rates by 21% (Hubspot, 2023).
• More than half of company marketing budgets are allocated to paid media and emerging technologies (Hostinger, 2025).

SEO is no longer an option on the menu—it’s an essential part of any business’s success. Leaving your website without the necessary optimization to rank higher on Google means your online presence will hardly be felt—or seen, for that matter. These stats highlight what it takes to rank higher in search results and the importance of establishing a solid SEO foundation.

• Google handles around 22 billion searches daily, averaging 255,600 searches per second (Exploding Topics, 2024).
• The top-ranking search result boasts an average click-through rate (CTR) of 9.28%. The second and third positions have CTRs of 5.82% and 3.11%, respectively (Aslib Journal of Information Management, 2024).
• The top organic search result enjoys a CTR that is 19 times higher than the top paid result, emphasizing the power of organic ranking for driving traffic (First Page Sage, 2024).
• Text relevance stands as the most influential content-related ranking factor, surpassing other aspects like keyword coverage (SEMrush, 2024).
• Over 50% of qualified websites without backlinks never make it to the first page (SEMrush, 2023).
• Conversion rates are highest for health and beauty e-commerce at 2.7% and lowest for luxury handbags at just 0.4% (Statista, 2023).
• 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search (HubSpot State of Marketing Report, 2023).
• 13% of marketers are incorporating voice search optimization (via Alexa, Siri, etc.) into their marketing strategies  (HubSpot Marketing Trends Report, 2024).
• 48% of businesses invest between $500 – $7,500 per month on SEO (WebFX, 2024).
• 12.29% of all Google searches feature featured snippets (Ahrefs, 2024).

Social media is more than just meaningful connections—it’s a fertile soil for brand growth, audience engagement, and setting trends. But what do the numbers say about what is actually working nowadays? These insights will give you a taste of the necessary information you need to stay ahead.

• There are 5.17 billion social media users around the world (Statista, 2024).
• While 40% of consumers turn to social media to discover new products, only 14% actually make purchases on these platforms (Pymnts, 2023).
• YouTube leads the charge in social media ROI, with 25% of marketers citing it as their top-performing platform. It’s followed by Facebook (22%), Instagram (21%), and TikTok (14%) (HubSpot, 2024).
• Short-form videos are a goldmine for social media marketers, with over 35% claiming they provide the highest ROI compared to other content formats  (HubSpot, 2024).
• TikTok is the top influencer marketing channel and is used by 69% of brands. That puts it ahead of Instagram (47% of brands), YouTube (33% of brands), and Facebook (28% of brands) (Influencer Marketing Hub, 2024).
• On Instagram, 22% of users engage with branded content Stories at least once a week, and 36% interact with them by liking, commenting, or sharing (HubSpot State of Marketing Report, 2023).
• 97% of the top searches on Pinterest are unbranded, underscoring the platform’s potential for discovery without the traditional branding push (Pinterest, 2023).
• A massive 89% of B2B marketers use LinkedIn for lead generation, and 62% of them say it delivers effective leads (Sprout Social, 2023).
• A positive brand interaction on social media can go a long way—71% of people are likely to recommend a brand they’ve had a good experience with to their friends and family (Oberlo, 2023).
• 86% of social media users prefer user-generated content to influencer marketing. (Oberlo, 2023).

Content is still king in 2025, but the game has changed. With audiences craving value and authenticity, content marketing is more important than ever. These stats reveal the trends shaping how content connects, converts, and creates loyal customers. Ready to see what’s driving the shift?

• There are 5.17 billion social media users around the world (Statista, 2024).
• While 40% of consumers turn to social media to discover new products, only 14% actually make purchases on these platforms (Pymnts, 2023).
• YouTube leads the charge in social media ROI, with 25% of marketers citing it as their top-performing platform. It’s followed by Facebook (22%), Instagram (21%), and TikTok (14%) (HubSpot, 2024).
• Short-form videos are a goldmine for social media marketers, with over 35% claiming they provide the highest ROI compared to other content formats  (HubSpot, 2024).
• TikTok is the top influencer marketing channel and is used by 69% of brands. That puts it ahead of Instagram (47% of brands), YouTube (33% of brands), and Facebook (28% of brands) (Influencer Marketing Hub, 2024).
• On Instagram, 22% of users engage with branded content Stories at least once a week, and 36% interact with them by liking, commenting, or sharing (HubSpot State of Marketing Report, 2023).
• 97% of the top searches on Pinterest are unbranded, underscoring the platform’s potential for discovery without the traditional branding push (Pinterest, 2023).
• A massive 89% of B2B marketers use LinkedIn for lead generation, and 62% of them say it delivers effective leads (Sprout Social, 2023).
• A positive brand interaction on social media can go a long way—71% of people are likely to recommend a brand they’ve had a good experience with to their friends and family (Oberlo, 2023).
• 86% of social media users prefer user-generated content to influencer marketing. (Oberlo, 2023).

Precision and Impact are the two pillars of advertising, especially in 2025. It’s a dynamic online corner with ever-shifting consumer behaviors and an endless drive for attention. Let’s explore how advertising is shaping up this year.

• Businesses earn $8 in profit through Google Search and Ads for every $1 spent on Google Ads (Google, 2023).
• Social media ad spending is projected to reach $255.8 billion by 2028 (Statista, 2024).
• The median Google Ads conversion rate across all industries stands at 3.42%, with construction leading the pack at a remarkable 6.15% conversion rate (Databox, 2023).
• People between 18 and 29 are likelier to use an ad blocker, while younger teens and older groups are less likely to block ads (Kinsta, 2023).
• More than 50% of all global web traffic comes from mobile devices, making mobile optimization crucial for advertisers (Statista, 2023).
• A personalized landing page can make PPC ad campaigns 5% more effective (Ranktracker, 2022).
• The retail industry spends the most on display ads, accounting for 24.7% of U.S. display ad spend (Insider Intelligence, 2023).
• 155% of users are more likely to search for brand-specific terms when they’ve been exposed to display ads (LinkedIn, 2023).
• With effective optimization, pay-per-click (PPC) campaigns can yield an average return of $2 for every $1 spent, which means a 200% ROI (Wordstream, 2023).
• 75% of people say paid ads make it easier for them to find what they need (WebFX, 2024).