Did you know that your website is NOT designed to drive conversions?
Yes, you read that right!
On the website, a homepage has a bunch of buttons on it and leads you to many other pages, whereas a landing page focuses on achieving one goal: converting visitors into leads.
There are two schools of designing landing pages. The first is what we call an SEO-friendly landing page, that is to say, it has the keywords that make it appear in the search results….