THE CDP AGENCY IN DUBAI THAT WILL FUTURE-PROOF YOUR MARKETING STRATEGY

The Future of Marketing Is Now

We live in a world of rapid technological advancement where constant innovation is the new normal.

Companies must also evolve and innovate their strategies to keep up with this ever-changing landscape.

Collecting data from social media, websites, apps, and email campaigns is a core part of digital marketing, and so is using that data intelligently.

Although seemingly simple, consolidating these different data points can be quite a challenge.

This is why customer data platform (CDP) agencies like us have come under the spotlight in the digital marketing world.

Every type of company can benefit from working with a CDP agency to study customer behavior and improve customer relationships.

The advantages are only expected to increase as technology advances, and more companies partner with customer data platform agencies.

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Evolve Your Digital Marketing Strategy With Customer Data Platforms

Take the steps to future-proof your marketing strategy in a continuously developing industry. Now is the time to build a direct relationship with your customers and turn that relationship into real customer insights.

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Build Direct Relationships

Build a direct relationship with your clients and gain usable customer insights
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Improve Conversions

Convert direct relationships with your customers into increased conversions
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Increase Customer Engagement

Target your core audience by using the most suitable marketing technologies
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Enhance Customer Loyalty

Use the latest industry trends to enhance customer retention over time

What You Need to Know About Customer Data Platforms

CDP agencies have become in high demand across various companies and industries.

Data-driven digital marketing agencies, consumer packaged goods, gaming companies, financial services, and many more are jumping in on the chance to partner with a CDP agency in Dubai.

A customer data platform allows companies to collect and merge millions of data fragments into a single customer profile.

Compacting this data into a unified customer profile allows for better and more precise insights into:

 

  • Customer purchase history
  • Demographic personas
  • Email engagement,
  • Internet browsing activity
  • Call center activity
  • and so much more!
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Real-Time Data

Create accurate and detailed customer demographics
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Customer-Centric Approach

Calculate the best customer experience action with machine learning

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Personalized Marketing

Develop unique and personalized marketing campaigns
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Improve ROI

Drive marketing ROI by optimizing your customer journey

Expand Your Reach With a CDP Agency in Dubai

Working with a CDP agency in Dubai enables marketing teams to leverage first-party customer data using CDP tools like Segment and Tealium.

 

Tealium is an incredible customer data platform that allows you to combine disjointed pieces of data from multiple sources.

Tealium’s innovative features include data enrichment, cross-channel audience management, identity resolution, and over 1300 turnkey integrations.

 

Segment allows businesses to collect and route their first-party data using software and APIs.

Its features include customizable dashboards, real-time tracking, and the power to send data to multiple destinations.

Segment also allows you to customize your data pipeline and simplifies transforming and loading customer data.

 

Other leading CDP tools include Totango, Blueshift, and Listrak.

Totango is excellent for when you need to study various metrics and decide which customers to prioritize.

Blueshift has leading 1:1 personalization, predictive intelligence, and real-time data unification.

Listrak is unrivaled in data visualization, automation capabilities, and versatile analytics.

Each of these customer data platforms has a wide range of advantages, disadvantages, and unique features.

Let our CDP agency be the one to guide you and choose the best management platforms for your needs.

Other Digital Marketing Services We Offer in UAE

We got a blend of digital marketing mix that work together to reach the objectives of your organization. 

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Testimonials From People Just Like You 

We asked some of our clients to write a few words about their experience with us & here what they said

BLOSSOM FURTADO

Nikon Middle East

I’ve had the pleasure of working with Digital Orks for over a year now. Ayman is knowledgeable, creative, proactive, responsive and above all, truly passionate about what he does and that energy shines right through all this efforts and is probably what makes working with him so much fun. He’s helped us plan, launch and execute some of our most successful digital campaigns and we’ve seen a sizable growth in lead generation and revenue gain from his efforts

ALEX (Ms) LOCKE

Emirates

Ayman’s in-depth knowledge in E-commerce, and over-all breadth of understanding in digital marketing really ignited e-commerce space for me, and really fired my interest in this area of marketing. Ayman made it engaging and provided current, real examples and clear guidelines and advice to grow my business in this space, good reference material and practical tools to take away

NIZAR ABUAHMAD

Veolia Middle East

In a fast-moving digital world, I need all the marketing help I can get, and Digital Orks take care of everything for me. Ayman provides very useful insights that have helped me increase my business’ reach. I highly recommend their services. Ayman and his team have really made life so much easier for me and I can’t thank them enough!

Alia Adi

Basmaty

I had the honour of collaborating with Ayman for 6 years on growing my video cooking platform, Basmaty. I have rarely met anyone who is as detail-oriented and committed to serving his clients not only to the best of his abilities but also with the highest ethical standards. Ayman has managed to increase the traffic on my platform significantly and his contribution has been extremely valuable to my business.

Frequently Asked Questions About Customer Data Platforms

CDPs are constantly changing and evolving. We’ve decided to answer some of the most asked questions we get regarding customer data platforms.

What Is a Customer Data Platform?

A customer data platform (CDP) is an application that collects and stores data about customers and their interactions with your business. The data collected includes purchase history, product preferences, demographic information, and more.

CDPs allow you to analyze first-party data to understand your customers better and provide personalized experiences. For example, you might use the data to send targeted offers or promotions based on past purchases. Or you could use the data to create custom audience lists that allow you to target ads at specific groups of people with similar characteristics.

What Is Customer Segmentation?

Customer Segmentation is the process of identifying groups of customers based on their needs, wants, and behaviors. It allows businesses to create more targeted marketing campaigns and offers.

 It involves analyzing first-party customer data such as demographics, psychographics, purchase behavior, and other factors to determine which segments would be most likely to respond positively to a specific offer.

What Customer Data Platform Should I Use?

The answer to this question will depend on your budget and needs.

Depending on your technical abilities, the best option might be to partner with a trusted CDP agency and let them decide which CDP is most suitable for your company.

What Are Some Good Customer Data Platforms?

The leading customer data platforms are:

  • Tealium
  • Segment
  • Blueshift
  • Totango
  • Listrak
  • Oracle Unity
  • Microsoft Dynamics 365 Customer Insights
  • Bloomreach
  • Insider

What Features Does a Customer Data Platform Offer?

A customer data platform (CDP) is an application that allows businesses to collect, store, analyze, and manage their customers’ data over a long period of time.

It’s designed to give companies access to all their customer data in one place, so they can easily share it with other applications and systems.

 A CDP typically includes features such as:

– A unified customer database across multiple channels

– Real-time analytics and reporting capabilities

– Integration with third-party apps and systems

– Customizable dashboards and workflows

– Customer Data Management

What Types of Companies Can Benefit From CDP Agencies?

Any company that benefits from enhanced marketing insights, customer service data, customer data management, and data-driven decision-making can benefit from CDP agencies in Dubai.