Ajyad Medical Centre Case Study
SEO · Paid Ads · Meta · Google · Snapchat · Sharjah
About Ajyad Medical Centre
Ajyad Medical Centre, a multi-specialty clinic serving patients across Sharjah with a broad range of healthcare and aesthetic services, came to us with a dual mandate: build a strong organic search presence through a full-spectrum SEO programme, and run targeted paid advertising campaigns across Meta, Google, and Snapchat to drive immediate patient enquiries alongside the longer-term organic growth.
The SEO goal was to significantly improve organic search impressions, clicks, and keyword rankings across the clinic’s core specialties, while enhancing the website’s user experience and conversion rate. The paid media goal was to put Ajyad in front of the right patients at the right moment capturing both active search intent and social audiences in Sharjah and the surrounding area.
The Challenge
Competing for organic visibility in the healthcare sector in the UAE is particularly demanding patient searches are high-intent, geographically specific, and fiercely contested by both established hospital groups and individual specialty clinics:
Low Organic Search Visibility
Low organic search visibility across Ajyad’s core specialties, limiting the clinic’s ability to be discovered by patients actively searching for medical services in Sharjah
Technical SEO Barriers
Technical issues across the site suppressing crawlability and indexation, preventing the clinic’s pages from ranking competitively even for terms it should have naturally owned
On-Page SEO Optimization
On-page content and metadata that lacked the keyword targeting and structural optimisation needed to signal relevance to search engines across multiple medical specialties simultaneously
Low Domain Authority
Weak domain authority relative to competing clinics and hospital groups, reducing the site’s ability to rank against more established healthcare providers in the region
Conversion Rate Optimization
A user experience and conversion flow that was not capturing the full value of existing organic traffic visitors were arriving but not converting into appointment enquiries at the rate the clinic needed
The Solution
We didn’t sell channels. We built a single performance engine where SEO, paid, lead-gen and content compound on each other.
The Results
| SEO
4.1x
Increase in Organic Sessions
214%
Increase in Organic Leads
76%
Increase in Click-Through Rate
| Paid Ads
3.8x
Increase in Patient Inquiries
52%
Reduction in Cost per Lead
29%
Increase in Lead-to-Appointment Conversion Rate
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Other Players in the Market: biolitedubai, losangelesclinic, novomed, euromedclinicdubai
