Dar Al Hekma University Case Study
SEO · Paid Ads · Lead Generation · Content Strategy
About Dar Al-Hekma
Dar Al Hekma University, one of Saudi Arabia’s leading private universities for women based in Jeddah, partnered with us to strengthen its organic search presence in the KSA higher education market. With prospective students increasingly turning to search engines to research universities and programmes, improving Dar Al Hekma’s digital authority and discoverability was a clear strategic priority.
Our remit centred on off-page SEO building the domain authority and external signals needed to improve the university’s competitive standing in search complemented by a comprehensive SEO audit that identified on-page and technical issues and provided a clear roadmap for improvement.
The Challenge
Generating qualified enrolment leads in the higher education space presents a distinct set of challenges. Unlike e-commerce campaigns optimised for immediate purchase, Dar Al-Hekma’s target audience spans prospective undergraduate, graduate, and continuing education students, each with different programme interests, application timelines, and decision-making cycles. Key challenges included:
The KSA higher education
The KSA higher education search landscape is competitive, with both local universities and international institutions competing for visibility across the same prospective student search terms
Domain authority
Dar Al Hekma’s domain authority needed improvement, as it lacked enough high-quality external links to compete with more established institutions in search results.
SEO audit
An SEO audit revealed a range of on-page and technical issues across the site that were limiting its ability to rank effectively from content structure and metadata gaps to technical performance concerns presenting a clear and actionable improvement agenda
Operating
Operating within the constraints of an existing institutional website meant our primary lever for impact was external authority building, while audit findings were presented as structured recommendations for the university’s internal team to act on
Our Approach
We focused our efforts where we could deliver the most meaningful and controllable impact: building Dar Al Hekma’s external authority through a structured off-page SEO programme, and providing the university with a thorough, prioritised audit of on-page and technical issues to guide internal improvements.
Rather than overpromising on elements outside our direct control, we delivered precisely what we were engaged to do and delivered it well.
The Process
We executed an integrated paid media strategy across Google Ads and Meta, structured around audience segmentation, intent capture, and ongoing optimisation:
The Results
| SEO
4X
Organic traffic in 8 months
200%
Increase in organic traffic time on site
30%
More conversions from organic traffic YOY
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Other Players in the Market: Effat university, Prince Sultan University, UBT
