Dubai Investments Case Study
Social Media Boosting · Meta · Multi-Brand · UAE
About Dubai Investments
Dubai Investments PJSC, one of the UAE’s most prominent investment conglomerates with a diversified portfolio spanning real estate, industrial, and commercial assets, partnered with us to amplify the social media presence of five of its brands simultaneously across the UAE.
The mandate was focused and clear: run Meta boosting campaigns for each brand to extend content reach, grow brand awareness, and put each business in front of the right audiences across Facebook and Instagram. Five distinct brands. One coordinated strategy. All within the UAE.
The Challenge
Managing boosting campaigns across five brands under a single investment group each with a different audience, value proposition, and content focus required discipline and strategic clarity:
Multi-Brand Audience Targeting
Each of the five brands serves a distinct audience from property investors and homebuyers to business owners and industrial operators requiring individually tailored targeting strategies rather than a one-size-fits-all approach
Multi-Brand Differentiation
Maintaining clear brand differentiation across all five accounts simultaneously, ensuring each brand’s boosted content reached its own relevant audience without overlap or confusion
Budget Optimization Across Brands
Maximising reach and awareness within budget across five brands, requiring smart allocation of spend and continuous performance monitoring to ensure every dirham worked as hard as possible
Group-Wide Brand Consistency
Keeping the parent group’s reputation and quality standards consistent across all brands every boosted post was a reflection of Dubai Investments as a whole
THE BRANDS
Our Approach
We managed each brand as its own entity building individual audience profiles, targeting parameters, and boosting strategies tailored to the specific goals and content of each business while operating all five under a unified management framework that ensured consistency, efficiency, and clear reporting across the portfolio.
Every boost was purpose-built: the right audience, the right content, the right reach objective applied individually to each brand rather than treated as a bulk operation.
The Process
The Results
| Paid Ads
3.8x
Increase in Content Reach
203%
Increase in Engagement Volume
47%
Decrease in CPM
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Other Players in the Market: dubaiholding, ihc, amanatholdings
