Al Marwan Developments Case Study

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SEO

• Full technical audit of the new site covering crawl architecture, indexability, page speed, mobile usability, and internal linking ensuring the site was structurally sound before any content or authority work began
• Keyword research and intent mapping across all three asset types: off-plan land plots in Sharjah, commercial office and mixed-use property, and residential apartments in Tilal City with separate strategies for each buyer profile
• On-page optimisation across project pages, location pages, and key landing pages for Reywan, District 11, and Hawa Residence ensuring each page targeted distinct, high-intent queries rather than competing internally
• Local SEO strategy to capture Sharjah-specific and UAE-wide searches across all three project types
• Site architecture recommendations to ensure the breadth of the portfolio was clearly communicated to both search engines and users arriving for the first time

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Content Strategy

• Comprehensive content gap analysis identifying the search queries, buyer questions, and decision-making content most relevant to each asset class and audience
• Content plan developed across three buyer journeys: land plot buyers researching Reywan, businesses and investors evaluating District 11 as a commercial destination, and residential buyers comparing Hawa Residence against alternatives in Tilal City
• Buyer-focused content covering off-plan ownership guides, Sharjah freehold property explainers, area and community profiles for Tilal City and Muweilah, and project-specific investment rationale
• Commercial content for District 11 addressing the specific concerns of business occupiers and commercial investors, infrastructure, location connectivity, smart building credentials, and ESG alignment
• Internal linking strategy connecting content to commercial project pages, directing organic traffic to the enquiry and conversion points that matter most
• Ongoing content production aligned with project milestones, market activity, and seasonal search behaviour in the UAE property market

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Early Progress

Three months into the engagement, the groundwork is in place and early improvements are visible across the key indicators that matter for a new domain in a competitive market.

• Technical Foundation
  The site is now technically sound, crawl errors resolved, page speed improved, mobile usability addressed, and structured data implemented, giving search engines a clean base to index and evaluate.
• Organic Visibility
  The site has begun to gain initial visibility for a growing set of target keywords across all three asset classes, with rankings emerging for project-specific and location-based search terms.
• Content Infrastructure
  A structured content library is in place across the three buyer journeys, with optimised pages covering off-plan land, commercial workspace, and residential apartments in Sharjah.
• Domain Authority
  The link acquisition programme has begun building a credible backlink profile for a new domain, laying the authority foundation that organic performance depends on over time.
• Long-Term Trajectory
  SEO compounds. The work done in these three months, technical health, keyword targeting, content, and authority, creates the infrastructure from which sustained organic growth builds.

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Paid Ads (PPC)

• Tightly themed Google Search campaigns by machinery category across multiple GCC markets and languages, supported by rigorous negative keyword management. 
• Remarketing to re-engage users across longer B2B buying cycles
• Dedicated conversion-focused landing pages tailored to each product category and buying type, including rental and purchase.