Villeroy & Boch Case Study
SEO · Paid Ads · Lead Generation · Content Strategy
About Villeroy & Boch
Villeroy & Boch, one of Europe’s oldest and most distinguished luxury lifestyle brands, partnered with us to strengthen and scale their digital presence across the Middle East. With a heritage stretching back to 1749 and a growing physical retail footprint in the Gulf two stores in the UAE and five across Saudi Arabia the brand required a partner who could manage their ongoing SEO health while running a high-performing paid media strategy across four platforms.
Villeroy & Boch already had an established Middle East presence through their .me domain. When the UAE subdomain was subsequently introduced, we ensured the transition was handled with full technical care preserving existing rankings and maintaining clean organic signals across the regional domain structure. Alongside this, we built and managed paid campaigns across Google, Meta, Snapchat, and TikTok to drive e-commerce performance and in-store footfall across the UAE and KSA.
The Challenge
As a heritage brand operating across two distinct Gulf markets, Villeroy & Boch faced a specific set of digital challenges:
Managing a multi-domain environment
Managing a multi-domain environment including the .me regional property and the newly introduced UAE subdomain while ensuring correct market segmentation, preservation of existing rankings, and clean distribution of organic search equity across territories
Sustaining SEO performance
Sustaining SEO performance on an ongoing basis across a large, product-rich e-commerce site spanning multiple categories and collections
Running coordinated paid campaigns
Running coordinated paid campaigns across four platforms simultaneously each with distinct creative requirements, audience behaviours, and optimisation logic across two markets with different consumer profiles
Supporting
Supporting both an e-commerce channel and seven physical retail locations, requiring campaigns designed to drive online conversions alongside in-store footfall
Preserving Villeroy & Boch's
Preserving Villeroy & Boch’s unmistakable European luxury positioning across performance channels and platform-native creative formats in the Gulf
Our Approach
We structured our work across two coordinated tracks. On the SEO side, we took responsibility for the ongoing technical health of the site monitoring, maintaining, and optimising to protect the organic authority Villeroy & Boch had built, while managing the introduction of the UAE subdomain with full technical rigour.
Across paid media, we built an integrated four-platform strategy that reflected the brand’s premium positioning while targeting the right audiences on the right platforms, with the right creative across the UAE and KSA.
The Process
We executed a fully integrated strategy across SEO maintenance and four ongoing paid channels:
The Results
| SEO
400+
Technical errors fixed
#1
Ranked 1st for machinery auction
50+
Keywords ranked in 3 month
| Paid Ads
26%+
Conv. rate in Google ads
30%+
AOV in Meta ads
2X
Doubled ad spend in 6 months
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Other Players in the Market: Rosenthal, Wedgwood, Royaldoulton
