Roomours Case Study
SEO · Paid Ads · Lead Generation · Content Strategy
About Roomours
Roomours partnered with us to build and scale its digital presence across the UAE and Saudi Arabia two of the Gulf’s most competitive retail markets. A premium home décor and tableware destination stocking the world’s most coveted luxury brands including Versace, Villeroy & Boch, Wedgwood, Rosenthal, and Waterford. Roomours operates both a growing e-commerce platform and physical retail stores, with two locations in the UAE and five across the Kingdom of Saudi Arabia.
As a brand competing in a high-consideration, design-led category, Roomours needed more than visibility it needed authority. The assignment called for a fully integrated digital strategy spanning SEO, paid media across four platforms, and a sustained content programme capable of driving organic growth at scale.
The Challenge
As a multi-brand luxury retailer entering a crowded digital landscape, Roomours faced the challenge of competing for search visibility and paid media attention against both global e-commerce giants and established local players. Key challenges included:
Establishing organic
Establishing organic search visibility for a broad and competitive catalogue spanning dinnerware, drinkware, serveware, home décor, and accessories across both UAE and KSA markets.
content strategy
Building a content strategy from the ground up capable of targeting high-intent search queries across hundreds of product categories, brands, and collections at scale.
Structuring paid media campaigns
Structuring paid media campaigns across Google, Meta, Snapchat, and TikTok, while building full-funnel buyer journeys and dedicated campaigns for new collection launches, differentiated Roomours’ digital voice and value proposition in a highly competitive category to attract purchase-ready shoppers rather than low-intent browsing traffic, while efficiently managing spend across two distinct markets.
crowded category
Standing out in a crowded category where competitor overlap is high and brand storytelling is the primary differentiator.
conversions
Driving both online conversions and in-store footfall across seven physical retail locations, requiring campaigns that bridged e-commerce and brick-and-mortar performance.
quality and consistency
Maintaining quality and consistency while scaling 100+ ecommerce SEO pages per quarter across categories, brands, and collections ensuring every page targeted a defined search opportunity, supported product discovery, and contributed to Roomours’ commercial goals across the UAE and KSA.
Our Approach
We built Roomours’ digital strategy around three interconnected pillars: organic authority through SEO and content, precision paid acquisition across multiple platforms, and a consistent brand narrative capable of converting high-intent shoppers across both online and in-store touchpoints.
Our content programme was designed not as a standalone initiative but as a structural SEO asset each piece of content mapped to a specific keyword cluster, product category, or buyer intent signal to compound organic visibility quarter over quarter. Paid media was built to complement organic growth, targeting audiences at the right stage of the luxury home décor consideration cycle on the platforms where Gulf consumers spend their time.
Our strategy focused on designing a clean, logical site architecture, implementing dynamic on-page optimisation across hundreds of pages, and preparing the platform for rapid indexation, high-intent Google and Meta Ads campaigns, and ongoing performance marketing integration.
The Process
We executed a fully integrated strategy across SEO, content production, and four ongoing paid media channels:
The Results
| SEO
200+
Optimized content pieces
25%
Increase in organic traffic YOY
20%
Increase in organic revenue YOY
| Paid Ads
20%+
Conv. rate in Google ads
35%+
Conv. rate in Meta ads
3X
Trippled ad spend in 6 months
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Other Players in the Market: Tanagra, Crate & Barrel
