ASO Agency in Dubai: App Store & Google Play Optimisation, Senior-Led, No Outsourcing

It depends on the scope. A one-time optimisation covering both stores in English is a different piece of work from an ongoing monthly engagement that includes Arabic localisation, creative direction, and performance monitoring. We scope based on your app’s current state, your category, and which markets you are targeting. The right starting point is understanding what your listing currently needs, which we can assess quickly. Contact us to discuss.

Initial keyword ranking movement typically appears within two to four weeks of updated metadata going live, as both stores re-crawl and re-index listings relatively quickly. Meaningful organic install growth from improved category visibility usually develops over two to three months. The timeline depends on your app’s age and authority in the store, how competitive your category is, and how much of the optimisation involves new keyword territory versus incremental improvements on existing positions.

Yes. Both stores are managed under the same engagement. The two platforms have meaningfully different optimisation mechanics, iOS has a hidden 100-character keyword field that Google Play does not have; Google Play indexes the long description for ranking while the App Store does not, so each store is treated as its own optimisation workstream. Same team, different playbooks.

Yes, and this is one of the areas where we are genuinely different from most ASO providers operating in this region. We run a separate Arabic keyword research pass, build the Arabic metadata structure independently of the English version, and direct the localisation of screenshots and creative assets for Arabic-language users in UAE and KSA. A translated English listing does not rank for Arabic search terms. An Arabic listing built from Arabic keyword data does.

Both structures are valid depending on your situation. If your listing has never been properly optimised, a structured one-time project that covers both stores, both languages, and all metadata elements is a legitimate starting point. Ongoing ASO management makes sense when you are in a competitive category, running paid acquisition alongside organic, or expanding into new language markets. The algorithm keeps moving, competitors keep updating, and keyword opportunities shift seasonally. We will recommend the right structure based on what your app actually needs.

Almost every ASO engagement we run is on an app that is already live. A published app with an unoptimised listing is generating fewer organic installs than it should every single day it stays that way. The audit process identifies where the gaps are, keyword coverage, metadata structure, creative conversion, Arabic visibility,  and we prioritise by impact. There is no scenario where a live app with an unoptimised listing does not benefit from the work.

We track keyword rankings across your target terms in both English and Arabic on a weekly basis. We monitor impression-to-install conversion rate through App Store Connect and Google Play Console. We track organic install volume month over month. For clients running paid campaigns in parallel, we also look at whether listing improvements are reducing CPI. Monthly reporting covers all of this with directional commentary, not a dashboard dump with no context.

Search Ads and UAC are paid, you appear at the top of search results for a keyword while you are spending, and you stop appearing when you stop. ASO builds your organic ranking, which means you appear in search results and category browse because the algorithm has determined your app is relevant, not because you are paying for the placement. Paid UA and organic ASO work best when they run together. Strong ASO lowers your CPI on paid because a better-converting listing reduces the cost of every paid tap-to-install. The two channels compound each other rather than compete.